Pioneering the Future of Creative Technology
Hey there, I'm Robert Lester - a creative technologist with a knack for turning "what if" into "wow." My journey in the world of innovation has been anything but conventional.
It all started in the world of music, where I co-founded My Dear Disco, a band that toured the country in a bus we converted to run on waste vegetable oil. This experience wasn't just about the music - it was a crash course in creative problem-solving, team dynamics, and the art of making a big impact with limited resources. Little did I know, these skills would become the foundation of my career in creative technology.
From the stage to the screen, I transitioned into the world of advertising and emerging tech. At GLOW, a NYC agency, I climbed the ranks from Art Director to Creative Director in a short time, eventually leading a 15-person creative team. We crafted digital experiences for entertainment giants like HBO, Nickelodeon, and Spotify, turning binge-watchers into engaged fans and casual listeners into brand advocates.
But the siren call of emerging technologies was too strong to ignore. I co-launched GLOW LABS, diving headfirst into the world of AI, AR, and VR. Suddenly, I was using the same creative energy that once powered a tour bus to fuel award-winning campaigns for global brands.
My career took another exciting turn when I joined a startup game studio. There, I built and led a team that took 'RoboSquad Revolution' from a wild idea to a funded reality. We secured $3.45 million in funding - proof that with the right blend of creativity and tech savvy, you can turn digital dreams into very real opportunities.
Most recently, I've been at the forefront of AI integration in creative workflows. I'm not just using AI - I'm shaping how it's used in content creation and campaign execution. It's like being a mad scientist, but instead of a lab coat, I wear a creative director's hat (and occasionally, a VR headset).
As a consultant, I bring this eclectic mix of experiences to help companies navigate the wild west of creative technology. My approach? Equal parts strategic thinking, technical know-how, and good old-fashioned creative chutzpah. I believe in solutions that not only solve today's challenges but also position my clients for whatever curveball the future might throw.
I'm excited by the endless possibilities that lie at the intersection of AI, emerging tech, and human creativity. If you're looking to innovate, optimize, or simply explore how these technologies can transform your creative processes, I'm here to be your guide, your translator, and maybe even your co-pilot on this exhilarating journey.
So, ready to turn your next big idea into reality? Let's chat. I promise it'll be more fun than collecting waste oil from behind restaurants - and potentially just as groundbreaking.
I Value:
Honesty, Diversity, Curiosity, Integrity, Empathy.
I strive to:
Do good.
Stay true to my values.
Spread love and human connection through tech, art and storytelling.
Monetize creativity smartly, respectfully, and in a way that produces real value for creator and commissioner.
Be a leader that people respect and remember.
Help people feel smarter and better. Clients and coworkers.
Expand the creative horizon at every opportunity with every project.