Hey there, I'm Robert Lester - a creative director, artist, and technologist with a passion for turning "what if" into "wow."
It all started with music, when in 2005 I co-founded My Dear Disco, a band that toured the country in a bus we converted to run on waste vegetable oil. This experience wasn't just about the music - it was a crash course in creative problem-solving, team dynamics, and the art of making a big impact with limited resources. Little did I know, these skills would become the foundation of my career.
After moving to NYC as the band winded down, I transitioned into the world of advertising and emerging tech. At GLOW, a NYC agency, I climbed the ranks from Art Director to Creative Director in a short time, eventually leading a 15-person creative team. Along the way, we launched social giants and crafted digital experiences for entertainment brands like HBO, Nickelodeon, and Spotify, turning binge-watchers into engaged fans and casual listeners into brand advocates.
I co-launched GLOW LABS, an emerging technology division in the agency, diving headfirst into the world of AI, AR, and VR. Suddenly, I was using the same creative energy that once powered a tour bus to fuel award-winning campaigns for global brands.
My career took another exciting turn when I joined a startup game studio. There, I built and led a team that took 'RoboSquad Revolution' from a wild idea to a funded reality. We secured $3.45 million in funding - proof that with the right blend of creativity and tech savvy, you can turn digital dreams into very real opportunities.
Most recently, I've been at the forefront of AI integration in creative workflows. I'm not just using AI - I'm shaping how it's used in content creation and campaign execution.
As a Director or consultant, I bring this eclectic mix of experiences to help companies navigate the wild west of creative technology. Equal parts strategic thinking, technical know-how, and good old-fashioned creative development. I believe in solutions that not only solve today's challenges but also position my clients for whatever curveball the future might throw.
I'm excited by the endless possibilities that lie at the intersection of AI, emerging tech, and human creativity. If you're looking to innovate, optimize, or simply explore how these technologies can transform your creative processes, I'm here to be your guide, your translator, and maybe even your co-pilot on this journey.
Let’s build something!
I Value:
Honesty, Diversity, Curiosity, Integrity, Empathy.
I strive to:
Do good.
Stay true to my values.
Spread love and human connection through tech, art and storytelling.
Monetize creativity smartly, respectfully, and in a way that produces real value for creator and commissioner.
Be a leader that people respect and remember.
Help people feel smarter and better. Clients and coworkers.
Expand the creative horizon at every opportunity with every project.