I provided Art Direction for the Season 2 Social Campaign for HBO’s Ballers. To convey a premium and lifestyle feeling to the Instagram feed, we created tryptch posts that combined editorial-style imagery and graphic overlays to create a magazine feeling that integrated across posts. The work won a Shorty Award for Art Direction in 2017.
Client: HBO
Agency: GLOW
Dates: 2016
We pulled money tips from each episode to create content that would build conversation around the Ballers lifestyle.
An example of the feed view of Ballers Official Instagram. This image shows 9 posts worth of content (1 week worth of content in-season)
A content series that introduced characters with Magazine style imagery and layout.
An example of the feed view of Ballers Official Instagram. This image shows 9 posts worth of content (1 week worth of content in-season)