Welcome to the intersection of creativity and cutting-edge technology.
I'm Robert Lester, a creative technologist and consultant with over a decade of experience transforming bold ideas into groundbreaking digital realities.
Featured Work
Explore AI art evolution through Stable Diffusion model finetuning. This case study reveals how to overcome generic model limitations, create unique visual styles, and simplify prompting. Learn about LoRA adaptation, synthetic datasets, and practical applications in generative art. Ideal for AI enthusiasts and digital artists pushing creative boundaries.
Learn how creative technologist Robert Lester led the development of an innovative Instagram AR filter for Under Armour's Flow campaign. The immersive experience gamified the pursuit of speed and Flow State, generating nearly 400K impressions. Learn about the creative and technical execution behind this successful AR campaign.
I specialize in
Creative and Art Direction, AI integration, game development, and innovative campaign strategies.
My mission?
To help forward-thinking companies harness the power of emerging technologies, creating unforgettable experiences and streamlining creative workflows.
How I can help
Whether you're looking to:
Develop a game-changing digital campaign (that doesn't feel like every other ad out there)
Optimize your creative processes with AI (without losing the human touch)
Build a high-performing creative tech team (that actually speaks both 'tech' and 'creative')
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My approach combines deep technical know-how with a knack for storytelling - because in the end, even the coolest tech needs to connect with real people.
My passion for innovation sparked early. With my first creative business, a band called My Dear Disco, we took on an unconventional challenge: converting our tour bus to run on waste vegetable oil. For two years, we powered our dreams with garbage oil we collected ourselves - a testament to thinking outside the box and finding unconventional solutions. This spirit of innovation has driven my career ever since.
From transforming a major brand's social media presence with AR (hello, 400k views for Under Armour) to building a game development team from scratch that secured $3.45 million in funding, I've consistently pushed the boundaries of what's possible when creativity meets technology.
Ready to turn your digital challenges into opportunities? Let's connect and explore how we can transform your creative vision into reality - no waste oil required this time, I promise!
For more info visit: https://www.robertlestercreative.com/about
Recent Writings
Explore how AI reshapes art creation and value in "The Work of Art in the Age of AI Production." This article examines AI's impact on artistic authenticity, creative processes, and cultural implications, drawing parallels to Walter Benjamin's work. Discover the future of creativity in the era of generative AI and open-source models.