TBS Final Space
TBS's most engaged Facebook Live ever! Discover the live interactive animation that won 3 Clio Awards & Digiday's Best Live Moment. Creative directed by Robert Lester, this campaign for TBS's Final Space featured real-time capture of an actor driving an animated character during a live game with fans. Explore the innovative social and paid media assets that helped build the show's online audience.
TBS: Final Space Cards with Gary: Case Study
A first-ever, live-streamed interactive game with an animated character, voice-acted in real-time. Done in partnership with TBS, Olan Rogers, and Adobe.
I handled the creative oversight and designed the technical system that we used to create this magic.
Character Intro GIFs
Using the holodeck as inspiration, we introduced characters along with custom taglines.
Animated Quotes
For those who view their social feeds on mute (aka everyone), we made animated type versions to help tell the story with #soundOff.
Final Space Memes
Friggin’ sweet takes on classic memes!
Fan Shoutouts: KVN
Each week, we picked a socially-active fan named Kevin (the iconic robot sidekick) and created a custom graphic to call them out as the “KVN” of the week.
Fan Shoutouts: Captain
The most socially active fan in a week earned the acclaim and attention that comes with “Captain of the week”.